Tobias Nicolai

Jeanette Varberg for Zetland

In almost ten years Jeanette Varberg has become a form of rockstar in a field that doesn’t really smell like rock n’ roll - the history of Denmark all the way back to the stone age. Her books are bestsellers. The latest, Urtid, was published in October 2021 and by christmastime the second print was gone. Her lectures are sold out everywhere with a packed audience and people queuing to get their books signed and talk about archeology. Jeanette Varberg has made it her special method to find the parts of our shared past that is not all about years and faceless events, but touches the human experience. She looks for other ways through history than most of us met in school. The one that makes up the past in kings and wars. Instead Jeanette Varberg looks at the women’s role in past societies, on minorities and investigates what phenomena like climate and pandemics has entailed for the world’s development. Contrary to most other historians she employs drama, fiction and what-if-theories to make the story more catchy for the modern audience.

Client: Zetland

Words: Marie Carsten Pedersen

AD: Mikkel Bøgild Jacobsen


Vertical Farming for 5 Media

It may not look how we expect a farm to look, but vertical farms like this one near Copenhagen, Denmark are supplying more and more greens to city dwellers, while using minimal land and no pesticides. Grab your boots – or rather, your white coat – and take a look around. About thirty minutes from Copenhagen stands a cavernous warehouse bathed in an otherworldly purple light. The shelves are stacked ten metres high, pumped with water and nutrients – and all filled with crisp baby salads. Nordic Harvest is a Danish startup on a mission to upend traditional agriculture through vertical farming, a technique that promises to reduce pollution, eliminate water waste, and even produce better crops. Founder Anders Riemann, a former shipping analyst who became disenchanted with his 9-5 job, says his ultimate goal is to shrink the footprint of the veggies we eat – both in terms of land use and their impact on the environment.

Online here

Client: 5 Media

Words: Elizabeth Anne Brown

AD: Marta Julia Johansen



Nikolaj Jacobsen for Euroman

Nikolaj Jacobsen Coach for the danish national handball team on the cover of Euroman.

Client: Euroman

Words: Jonas Langvad

Art Direction: Thomas Bredesen at Twentyten Studio

Styling: Kenneth Pihl Nissen

Retouch: Anders Bach Petersen

Editor in chief: Kristoffer Dahy Ernst


Amie N’Dong of Social Vanilla for 5 Media

“Social Vanilla is a Danish startup working to make the vanilla industry fairer and more sustainable. It works directly with cooperatives of vanilla farmers in Uganda, and with the help of local NGOs such as Forests of the World and JESE, supports farmers with training, organisational support and technical advice. In this way Social Vanilla is able to source high quality vanilla, connect African smallholders with the international market and ensure the highest price for farmers.”


Online here

Client: 5Media

Art direction: Marta Julia Johansen

Words: Daiana Contini



The red plan for Weekendavisen

Reportage from the Social-democratic conference about Denmarks future. “It was probably such a day one should have jumped into the suit jacket, I realised when we arrived at the congress center placed between the local water park and a Covid-19-test-facility. Even Mathias Tesfaye is in a suit. Ladies in heels. The top of the Danish political pyramid is gathered at a conference on behalf of the prime minister. The head economic adviser is discussing something with Rane Willerslev. Isnt that the guy from Cepos over by the baskets with croissants? And the guy from Novo by the pile of fruit? Benny Engelbrecht is running around and fistbumping between the round tables. Søren Pape and Ulrik Wilbek know each other - it’s clear to see. And the handshake is not dead, I might add.”


Client: Weekendavisen
Words: Christian Bennike
Photo editor: Peter Helles Eriksen
Layout: Andreas Peretti & Liv Ajse



Mathilde Mackowski for Zetland

A short while after Mathilde Mackowskis alcoholic father had comitted suicide she started her third year on business college. And there she used the escape routine she had learned as a child to escape reality. Avoiding classes and assignments and everything that resembled a reality in school. It helped hanging out with the guys. They didn’t ask that many questions and were more into beer bowling. “I did all the things my father did,” she laughs.

And then the letter from school arrived. She stood in the house at home in Silkeborg and thought: Now I’m getting kicked out.

“Dear Mathilde,” her mother read. “You have been selected as a scholarship recipient - either because of your academic results or your conduct as a human being”

“I was just like what the fuck,” she remembers. “try reading it out loud again.” Her mother read it once again. And it was true. Mathilde didn’t get the kick. She had received 3000 kroner - a fortune back then - for being a good friend in the class. Her disappearing act had pulled her from school but it had also pushed her closer to her friends.

Later at a big ceremony she had to accept the scholarship in front of the whole school with six or seven chosen students. “It was the sharpest heads at Silkeborg business college - all those super cool people. And then me.” She remembers being called to the stage in front of everyone. “It was embarrassing because everyone knew I had not done today’s good deed.” But her mother thought it was fantastic. “She said, that it was way cooler to get the scholarship for my personality”

Client: Zetland

Words: Hakon Mosbech

Art direction: Mikkel Bøgild Jacobsen


Rewilding for Weekendavisen

Natural. An intense drama about animals and humans, hunger and freedom takes place in Mols Bjerge. And in a short while this drama will spread to the whole country when 15 new natural national parks will be pointed out. Here nature will be the first in line, step in front of our needs and habits. And large grazers will live as wild as possible behind fences. 

Both supporters and opponents look towards Mols where three rewilding projects are taking place. They look especially towards Molslaboratoriet that has been experimenting with pure rewilding since 2016. Mols Bjerge is polemical red-hot, shitstormish and under siege by Facebook. The problem is that all three projects have had or have ongoing cases about the abuse of the animals set to save the Danish nature.

Molslaboratoriet has been reported to the police a great number of times and has had five control visits this winter with no remarks. Which means that people visiting nature - or people at home behind their screens - react more thin-skinned than professionals.

In the hills Morten DD strikes out his arms and says for the umpteenth time how wonderfully beautiful it is: “That’s why this damn talk about horses and cattle becomes so flat. The case about the horses is about something deeper and way more important. It is about nature being both beautiful and harsh, that life is harsh, even for humans. We can’t avoid being confronted with suffering once in a while. The idea that animals do not suffer in nature does not hold. In return they are as free as they can be within the boundaries of the law. They live the freest life”


Words: Pernille Stensgaard & Kristoffer Lottrup 

Photo editor: Peter Helles Eriksen 

Layout: Mathias Hoeg

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